Partners with Purpose

What is Partners with Purpose?

Established community partners Carma Media Productions and the Asian Culture & Media Alliance, a 501(c)(3) Media Arts San Diego based nonprofit, have together announced a new exciting, innovative donation program called “Partners with Purpose” that serves to not only support the AANHPI by elevating our voices through innovative and impactful media & educational programs, but also benefits the businesses and individuals directly that donate.

By simply supporting ACMA’s mission through our donation program, Carma Media Productions will in turn, provide donors with proportional production credits that can be applied toward any digital video marketing/branding services in promoting their business.

How would your business benefit from video? Eric Michelson, owner of Carma Media Production gave some compelling reasons for investing in digital media services:

  • Over 86% of all businesses now use video as a marketing tool
  • Online videos will make up more than 82% of all consumer Internet traffic.
  • In 2020, 9 out of 10 viewers reporting that their purchasing decisions were based on market branding through video media.
  • 72% of customers said they would rather learn about a product or service by way of video messaging.

Cathlyn Choi, ACMA founder and Executive Director states, our “Partners with Purpose” was designed to not only provide unique opportunities to ally with us in building better equity and inclusion for our AANHPI community through Media Arts but by investing in us also provides them with unique benefits and opportunities to grow and succeed using digital media & marketing tools at heavily discounted rates.

Having extensive executive level marketing experience myself, I can certainly appreciate the unique opportunity this provides business owners and managers, especially those that are struggling to rebuild their services and brands after the pandemic or who are migrating to new online ecommerce models.”

How does it work?

Simply put, with a minimum donation made to ACMA, a business will not only receive a Tax Credit for the full amount, but also earn Production Credits proportionate to the amount donated directly from Carma Media Productions that can be applied to the production of any digital marketing video project produced by them. This can add up to significant savings on any project! Production Credits can also be divided among several smaller video projects if needed, such as a social media video marketing campaign.

The table below illustrates how donations earn Production Credits:

Interested in learning more about this program?

Contact info at acmasocal dot org.